Resistence to Change Case Study Example | Topics and Well Written Essays - 1250 words

Resistence to Change - Case Study Example The report further asserts that, lack of communication across the organization heightened resistance because majority of employees were unaware of impending changes that were being introduced (Griffin & Moorehead, 2012). In above connection, lack of single culture to integrate the whole organization was a significant source of resistance to change because almost every department at NASA had its own culture different from other departments (Griffin & Moorehead, 2012). Lack of proper risk mitigation measures in place to consolidated organization culture, was major factor that caused resistance to change (Columbia Accident Investigation Board, 2003). The report suggested that, termination of risky flights was not solution of reducing escalated cases of accidents but rather NASA should focus at establishing structural procedures that guarantees sustainability of a safety culture (Columbia Accident Investigation Board, 2003). Therefore, this analysis focuses at providing an insight of Col umbian mishap concerning resistance to change and how it contributes to accidents. The analysis will further focus on both individual and cultural resistance as well as the impact of the board recommendation on individual and structural barriers. Individual sources of resistance to change and their causes The Sources and causes of individual resistance could be attributed to numerous factors that may include; fear for unknown. People tend to fear uncertainties that may to occur as a result of change (Griffin, & Moorehead, 2012). This is because individuals find it difficult to cope with dynamics for instance, it can be scrutinized that lack of prior cultural integration within all departments at NASA brought great resistance (Columbia Accident Investigation Board, 2003). Additionally, Inability to adjust and start doing things using new ways may make people fear change and therefore, they may develop resistance. Inability to adjust may be overcome by ensuring that there is efficient and effective integration of NASA cultural goals and mission during the earliest juncture possible (Columbia Accident Investigation Board, 2003). In above connection, it can be scrutinized that individual developed resistance to change due to a lack of effective communication, whereby, NASA engineers could not effectively communicate safety measure to the management leading to individual resistance (Columbia Accident Investigation Board, 2003). On the other hand, NASA managers failed to communicate issues raised by engineers to all the departments leading to resistance among employees because changes were introduced without a prior notification (Columbia Accident Investigation Board, 2003). Lack of proper leadership within organization contributed significantly to individual resistance because managers were not involved in directing employees on what to do to ensure that safety standard were being observed. According to a report by Columbia Accident Investigation Board 2003, misund erstanding between managers and NASA engineers was significant source and cause of resistance. Structural sources of resistance to change and their causes The most common sources of resistance to change include; inertia within the organization structure (Griffin & Moorehead, 2012). Whereby, most organizations contain some mechanisms that enhance stability and sustainability making it difficult to

Marketing Plan Essay Example | Topics and Well Written Essays - 1500 words - 2

Marketing Plan - Essay Example This is a functional drink and can be made available in different flavors to suit different tastes. With the mission to reach the product to the vast majority of the people, it has been decided to undertake a marketing plan which includes stating the marketing objectives, the research to forecast the demand and then the marketing strategy. To determine the demand that could be generated for this new product, it is considered necessary to conduct a survey. To conduct the survey market segmentation is necessary so that the target market is studied rather than the whole market. Since this is a health drink and that too a milk product, focus would be on the children between 6 and 18 years and the women. The segmentation would further be based on psychographic details like lifestyle and social demographics like the income level. Thus to conduct the survey questionnaires have been designed (Appendix A). These questionnaires would be sent out via emails to housewives. The addresses would be procured from the local clubs and women’s organizations. Questionnaires would also be sent to the local clubs and organizations where a large number of women are employed. The marketing mix of any product would include the right product at the right time in the right place with the right sales and promotion strategy and at the right price. To have competitive positioning, these are the four P’s (Product, Price, Place and Promotion) very essential for marketing any product. To ensure good sales of our product and services, it is essential to understand the product, its need and importance, the price should be reasonable, if necessary dual pricing, the product should be easily available hence distribution has to be right and finally the right awareness of the product. The promotional strategies have to be taken into account depending on competitive factors. The product is new in the market with a focus on health and targeted at children and the women and hence success is