Effectiveness Essays - Conversation, Oral Communication,

Effectiveness I consider my ability to communicate verbally to be just okay. There are a few reasons why I would evaluate myself this way. One is that I have a tendency to mumble. It is possible that I mumble because I try to talk too fast. I do not know why I try to talk so fast. I realize that I have this problem and when I carry on a conversation I try to slow my speech down so that it can be understood. Another problem that I have with communicating is that I talk soft or quietly. I try to speak loud enough for people to understand what I am saying. When I start talking really fast and quiet whom ever I am talking with will ask me to repeat myself, and it bugs me. I would like to perfect my speaking voice. I feel I can communicate well with other people because when I speak people tend to listen what I say. When the person I am talking to speaks to me I give them my attention in return. I feel that if a conversation lacks the attention of one of the people communicating then there is no real communication going on. I feel that I do a good job of keeping people's attention when I speak that is, unless I am mumbling. There is more to communicating then just the speech part. The ability to listen plays almost as big a role as the verbal part. I feel I am an excellent listener and that helps out my communication skills. I am sure that my listening skills could use fine-tuning, but that is also a reason that I am in this class. My occupation goal is to be a psychiatrist so my listening skills need to be superb. These are the reasons that I feel that I can communicate okay. I would like to work on my ability to communicate better. I feel that my communication skills should be excellent. I am sure there are many ways in which my communication skills could be adjusted that I am not aware of and hopefully by the end of this class they will be brought to my attention.

Alchemy Essays - Hermeticism, Paranormal, Alchemy, Esotericism

Alchemy Essays - Hermeticism, Paranormal, Alchemy, Esotericism Alchemy Alchemy There are many ways to examine the subject of alchemy, including alchemy as a source of symbolism, psychology, and mysticism. It has also been an influence on the world view of various writers, artist, and musicians. The focus of this report is alchemy as a pre-chemistry, which gave a new impulse towards the preparation of medicinal remedies and also was a major influence on today's scientific investigations. Alchemy is an ancient art, practiced in the Middle Ages. The fundamental concept of alchemy stemmed from Aristotle's doctrine that all things tend to reach perfection. Because other metals were thought to be less perfect than gold, it was reasonable to believe that nature created gold out of other metals found deep within the earth and that a skilled artisan could duplicate this process. It was said that once someone was able to change, or transmute a base chemical into the perfect metal, gold, they would have achieved eternal life and salvation. In this way, alchemy turned into not only a scientific quest, but a spiritual quest as well. Although the purposes and techniques were often times ritualistic and fanciful, alchemy was in many ways the predecessor of modern science, especially the science of chemistry. The birthplace of alchemy was ancient Egypt, where, in Alexandria, it began to flourish during the Hellenistic period. Also at that time, a school of alchemy was developing in China. The writings of some Greek philosophers may be considered to be among the very first chemical theories, such as the theory that all things are composed of air, earth, fire, and water. Each of these were represented by different elements, such as sulfur, salt, mercury, and, ideally, gold. Other ideas held by alchemists were that each of the known elements were represented by heavenly bodies. Gold was earth's representation of the sun, silver for the moon, mercury for the planet Mercury, copper for Venus, iron for Mars, tin for Jupiter, and lead for Saturn. The typical alchemist's laboratory in Renaissance Europe was a dark, cluttered place that stank of smoke and mysterious chemicals. Many alchemists worked at home, in order to save money and avoid outside interference. Some settled in the kitchen, to take advantage of the cooking fire. Others chose the attic or cellar, where late-night activity was less likely to be noticed by inquisitive neighbors. These small, makeshift laboratories were often filled with a grimy jumble of instruments, manuscripts, skulls, animal specimens, and assorted mystical objects. Most alchemists also had an alter in their lab, which was a aid they deemed necessary to the spiritual aspects of their pursuit- eternal life and unimaginable power. In these surroundings that owed more to mysticism than to science, attempts to discover the magical substance that would turn base metals into gold inadvertently laid much of the groundwork for the later discipline of applied chemistry. Alchemists were the first to isol ate a number of chemicals, from phosphorus to hydrochloric acid, and they also developed new equipment and methods for distilling fluids, assaying metals, and controlling chemical reactions. One method the alchemist helped to develop was the use of heat to start reactions. Thomas Norton, a fifteenth century alchemist wrote A perfect Master ye may call him true, that knoweth his Heates both high and lowe. The alchemist experimented with a number of furnaces, water baths, and other heating apparatus. They also refined the process of distillation and created many flasks and stills. As the world approached the late 18th century, people grew skeptical of alchemy's mystical and astrological attempts at turning common metals into gold. The alchemists of Europe then divided into two separate groups. One group took up the visionary, metaphysical side of the older alchemy and developed it into a practice based on imposture, necromancy, and fraud, which is the prevailing notion of alchemy today. The other group, however, devoted themselves to the scientific discovery of new compounds and reactions. These few scientists were the legitimate ancestors of modern chemistry.

Challenges in the Global Business Environment Essay - 1

Challenges in the Global Business Environment - Essay Example zation has false links with labor malpractices such as child labor, discrimination in providing health care to its staff, sweatshops and in addition, it is facing stiff competition from other organizations such as Pepsi (Starbard 2008 pg78). Competitors like Pepsi are introducing alternative beverages such as energy drinks, mineral water, fruit juice, and Gatorade. This has challenged coca-cola to diversify its products by introducing brands such as minute maid, mineral water, sprite among others. The coca cola business is truly global and consumers recognize its main brands globally. The organization has structured itself in such a way that reflects a global view. This is achieved by decentralization of operation and setting up of production plants in over 200 countries in the world. In 2001, Coca Cola Company restructured its business geographically in different operating stations all over the world. In this process, the organization renamed these centers and rebranded them. North America station changed to include; Puerto Rico, which was initially stationed in Latin America. Eurasia was changed to reflect Eurasia, Middle East, and Europe. Africa and Middle East also changed their name to coca cola Africa. The company essentially produces concentrate and syrup and sells them to bottling companies all over the world. The bottling and canning companies have the role of packaging and distributing final products. There is an agreement between the Coke Company and separate bottling companies on how to produce and sell coke products. The agreement authorizes the bottlers to produce and sell beverages bearing the trademark of Coke in identified countries and territories. Coke engage in business with three types of bottlers or contractors; bottling companies where the organization has invested in and has no controlling or management interest, bottling contractors where the organization has invested and has controlling intentions and finally bottling companies where

Marketing Strategy of Aer Lingus Assignment Example | Topics and Well Written Essays - 5000 words

Marketing Strategy of Aer Lingus - Assignment Example Currently, Irish government holds 25.1% of shareholding in Aer Lingus. The airline company operates as ‘value carrier’ while it has signed number of agreements air line companies of other countries such as Aer Arann, Air Bus etc in order to manage its low cost services. Primary market for Aer Lingus includes Republic of Ireland, continental Europe, UK and USA. In the year 2012, the Irish airline company has carried more than 9.6 million passengers across the boundaries. In the year ended 31 December 2012, the company has reported annual revenue of more than â‚ ¬1,350 million with operating profit hovering over â‚ ¬65 million. The company has established its base airport in Belfast City and shown the interest to expand its destination routes by 2 times in next couple of years (Competition Commission, 2013). The Irish airline carrier has established its base in Belfast City along destination points include Manchester, Birmingham, Gatwick and Heathrow airports of UK ( Competition Commission, 2013). Great Britain-Ireland destination root contributes 30% to 33% of the top line growth and 45% of total passengers for Air Lingus. Until 2001, Aer Lingus operated as full service carrier but after 9/11 world trade centre terrorism the company has transformed itself as low-cost carrier. Since 2009, the company has completely changed its positioning statement has become ‘value carrier’ by serving centrally located airports in order to decrease its travel path and save the fuel cost in order to deliver service to customers at competitive price. The company has also entered in partnership with existing low-cost airlines in order to deliver low cost services to customers...Conjoint impact of reduction of disposable income of consumers and entry of resource rich international airlines have pushed Aer Lingus to reposition as value carrier. Hence it can be said that, although the problem for Aer Lingus is strategic in nature but the brand can reposi tion itself with the help of integrated marketing communication strategy. However, let’s try to understand changing macro environmental challenges for Aer Lingus in terms of PESTLE Analysis. VCCP Blue (2008) has pointed out that Aer Lingus spends only â‚ ¬2 million for implementing its IMC plan which is way below than the industry average of advertising to sales ratio (A/S ratio). Hence it is recommended for the company to increase its advertising position in order to use all channels of communication in effective manner. On the basis of PESTLE analysis, it can be said that the company needs to promote its green initiatives such decreasing the carbon emission in short haul travel, creating greenery in African nations etc in the form of press release. They need to use the print media advertisement in order to release key benefits that can be achieved through merger & acquisition in order to create positive word of mouth regarding the event among customers. Such kind of indirect lobbying also help Aer Lingus in legal proceedings.

Agency and Franchising Essay Example | Topics and Well Written Essays - 500 words

Agency and Franchising - Essay Example Two types of retail business format are popular; agency and franchising. Agency or an agent can be broadly described as a person with an authority to represent another person, persons or corporation (called the Principal) (Brillinger, p214). The agent therefore, represents the principal in all the commercial transactions. It is important to understand that as the agent represents the principal, the principal, by default, becomes liable for all the acts of omission and commission of the agent. Even when the agent’s appointment may have pre-defined authority as given by the principal, the principal becomes responsible for all the leverages taken by the agent while conducting business on his behalf. The goods and services sold by the agent are owned by the principal, he is just the intermediary who acts on behalf of the owner of the goods and services. ‘By virtue of an agency, the seller contracts directly with the customer, who is seller’s customer, not that of agent’ (Ishani, 2007). The franchising is ‘a marketing system revolving around a two-party legal agreement, whereby the franchisee conducts business according to the terms specified by the franchisor’ (Longenecker, chapter 3). The process of ‘franchising’, therefore, has become popular in the emerging economy which presents wide scope for the parties, franchisee and the franchisor. The franchising format of business primarily comprises of licensing another person to run the business in a pre-determined format. The franchisor is able to expand his business and spread them in wider areas of operation in a relatively short time and with reduced capital cost. By facilitating goods and services to the franchisee, the franchisor is relieved of the pressures of day today operation and at the same time, he is able to control the appearance and operation of the franchisee

Sound As The Medium Of Expression Music Essay

Sound As The Medium Of Expression Music Essay A form of art that uses Sound as the medium of expression, Music is the universal language spoken around the globe. It is a major part in cultures around the world, bringing people together from different backgrounds and social circles, if only to indulge themselves in one of the finest treats; Listening to good music and dance. Around the world, music is directly related to happiness and peace. The animatics used in the particular video I have selected give a play by play description of how music affects lives globally. It does not matter whether a person is from the United States of America or from as far as the Netherlands, music is the ever present entity that connects individuals to each other like no other entity can. Be it a complete burst of absolute happiness or a splat of depression, Music is the one entity, that one quintessential being that easily expresses all the feelings of a person, giving vent to silent anger/rage or complete articulate bliss. In making my animatic, I have used photographs of people from across the globe. Using a narrative style of expression, the video takes viewers through the lives of the individuals appearing on the screen as they express how music changed their life or how it just gave them a reason to live. The different narrators appearing in the shots in the animatic talk about how and why Music is a big part of their lives most of them even going so far as to say that without Music and Dance, life would not be worth living. Every actor is given a close-up shot, in order to make them seem more relatable and generally more realistic. (Gender goggles, Narrative as essence of film) From the non-narrative perspective, the film was made on a very small budget and is an amalgamation of different snap shots depicting people in different positions/action sequences, run together so as to make a full-fledged film with a basic theme: Music is everything. Starting from Ankara, the viewer is made to travel across the globe through England, Russia and finally Nepal. Each individual narrates his/her own story and talks about how music has played a great part in effectively changing their lives. Films, being viewed universally by audiences of vast backgrounds and different ken, cannot be confined to a particular language unlike the literary works of art that have made so many artists famous all over the world. The works of art that are produced within the magical cinemas across the world contain messages that have to be delivered to a vast audience around the globe. Thus, they usually conspire to achieve this objective by making use of the medium of expression(s) such as via photographs, videos, etc which is not limited to a select audience but can be viewed by a vast number of people from different backgrounds, without the hindrance of one particular language. (Language of Film) For this reason, Christian Metz states, in reference to film semiotics, à ¢Ã¢â€š ¬Ã‚ ¦thus, cinema is a language in the sense that it is a technico-sensorial unity, graspable in perceptual experience. With reference to my animatics, the language in common that I have used is English, as it is the most spoken language around the globe and is therefore easily understood by almost the whole world. The native languages of the narrators in the video have been translated to English for the ease of the viewers understanding. The shots have been so arranged so as to give a sequential plot to the story. It is however important to keep in mind the exact timing of the who, what, where, when and how elements of any story before it can be presented as a finalized version to any audience. Too much time taken in either of these can cause the audience to lose interest, and the story to lose flavor. (Semiotics and Film Theory) Each shot starts from Who, taking a close-up of each individual so that the audience can easily relate to them as they narrate their story. Before each new story frame begins, a hand drawn map indicating the country Where the incident is taking place comes up on screen, with an arrow pointing towards the exact location. However, in order to help the audience better relate to the plot and the actors, the shots taken of the location are mostly MCU and MS; this shows what the subject is doing, and presents him/her in an objective light to the viewer. A close up of each individual is important to make the audience feel as though they somehow know the person intimately, and this is followed by a few short photos that show How each individual expresses his love for music; these can be dancing, listening to music or simply singing. The ideology behind the film relates to how music spreads happiness across continents, irrespective of social/cultural barriers. (Hughes, Film and Ideology) There is no right and wrong only an objective depiction of how the art of music brings into the lives of all the people it reaches certain happiness that light up the darkness around. There is no place around the globe where Music has not penetrated; no soul on the planet left unturned by the soulful music that erupts forth from blasting speakers rocking a party; or simply calming the racing heart of an over stressed individual. From 9 years to 90, music is the language spoken by all. It spreads love and joy wherever it goes, and is also there to give company when a person is upset or sad. This film bases its animatic placements on the importance of music in our lives, and aims towards projecting the positive view people have of music for those who are against it (religiously, or other wise). It serves to logically define the boundaries that separate individuals from one another, while at the same time aiming towards and achieving a complete eradication of the very boundaries it first talks about. After showing the different stories of individuals so uniquely affected by music, it follows on to show the rise in perception of music in different parts of the world; and how this gift of sound renders the world immobile with its absolute power and beauty. The film focuses on showing to the audience that such unique gifts as music cannot be judged, and should not be held in contempt of the different backgrounds it arises from. It is not up to mere mortals to judge the absolute importance of music, and that is the essence of this entire animatic. The world of music is too vast to be contemplated by the likes of ordinary people, and must only be enjoyed as is in its pure, raw beauty. Any particular genre being listened to must never be compared to another genre of music, as each genre is different and unique in its own style and personality of hearing. People from all walks of life are joined together by music, and as such this purity of sound must be taken in its true form. The abject framing of the film also talks about how, for music lovers, dancing is another outlet for emotion and a way to express themselves. Music is not just a way to pass the time, it is a complete culture and my animatic serves to prove that claim. The narrative and non-narrative styles used in the film pertain to explaining in a comprehensive way to the audience aptly watching, that music is acceptable in all forms to all kinds of people, from all forms of life. It cannot be differentiated from one genre to the next or, at the very least, one genre cannot be thought better than the other, as each has its own unique place in the overall setup of the Musical industry. Also, music provides a way of emanating ones culture to the outside world, and gracefully showing the better sides of ones cultural heritage. Music can help show off the richer cultures of most of the countries of the world, and as such can cross boundaries and climb barriers of culture/language and gender like no other tool across the universe is able to do. This animatic serves to provide a platform through which to showcase the importance of music around the world, and uses different cultural backgrounds to get to it. The ideology behind the films framing is that music can identify with individuals on a level no other instrument of artistic design is able to. This in itself, is an accomplishment to be cherished and cultured, as it has the ability to throw together two wildly divergent factions of society and join them in a union that is unbreakable so long as either party continues to retain a certain modicum of interest in the music being played.

The Red Room :: English Literature

The Red Room I am writing an essay, based on the story ‘The Red Room’, and will try to explain what makes it such a good mystery story. Some of the main reasons for why it’s a great story include the vocabulary and words the author has used and the setting that the story is created in. The author uses gothic language, giving the story more suspense; he also sets the story in a haunted setting which builds up tension. The story was written by HG Wells, between the turn of the 20th century. HG Wells was an English author and a political philosopher; he was most famous for his science fiction romances. Wells gets across his ideas of the red room in many ways throughout the story. ‘The Red room’ belongs to the gothic genre. A gothic novel emphasises mystery and horror and it is filled with ghost haunted rooms, just as ‘The Red Room’ does. They also have underground passages, secret stair ways and so on. The genre builds up a mount of tension in the story where the description of the house gives the impression that it is old and abandoned. The old woman says, ‘eight and twenty years you have lived and never seen the likes of this house’. This illustrates that the house must be historic and it could also be decaying. The story of ‘The Red Room’ is written in first person, this suggests that the reader believes it’s from personal experience and knows what they’re feeling. At the beginning of the story, the main character (also the narrator) is open minded and sure of himself. He believes that there are no ghosts. He is very cynical, which is shown when he refuses to believe what the three old pensioners tell him. The anonymous character is referred to as `I’ as we don’t know how these pensioners know him or who he is. This leaves him with no identity, making readers think he’s mysterious. The character says ‘I can assure you said I, that it will take a very tangible ghost to frighten me.’ The author uses very expressive words in his writing and uses the adjective `tangible’; this means you can touch the ghost. You cannot touch ghosts genuinely and this is why the author uses this adjective, because the character believes ghosts are not real. The character feels unsure when the three old pensioners make him feel uncomfortable. He says `the three old pensioners made me feel uncomfortable.' This explains that the character is not made to feel at ease. It also brings out that the old pensioners are quite